Text Appeal

This panel examines the growing nationwide split among courts on whether text messages qualify as "calls" underthe TCPA's Do-Not-Call provisions following McLaughlin v. McKesson.The discussion will focus on the Florida intra-district divide between theMiddle and Southern Districts, other circuits across the US, the revocation crossover question (does a consumer's "STOP" to a text also revoke consent for voice calls?), and critical timing considerations for SMS campaigns. Beyond the legal landscape, panelists will share real-world strategies for deploying compliant text message programs amid regulatory uncertainty.

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