Corrina Cohen

Director of Advertising, Sales, & Marketing Technical Enablement & Operations

Versant Media

Corrina Cohen is a director-level marketing operations and technology leader with more than 16 years of experience driving innovation at the intersection of advertising, data, and compliance. She currently serves as Director of Advertising, Sales, & Marketing Technical Enablement & Operations at Versant Media, where she plays a key role in transforming sales and marketing infrastructure for a newly public media company. In this role, she leads large-scale system migrations, builds scalable marketing technology ecosystems, and partners cross-functionally with finance, legal, IT, and revenue teams to ensure audit readiness, governance, and regulatory compliance. Corrina is recognized for her ability to bridge marketing strategy, legal requirements, and technical execution—designing solutions that not only drive performance but also adhere to complex global privacy and marketing regulations, including GDPR, CCPA, CAN-SPAM, and CASL. She has deep expertise in privacy-forward marketing architecture, including consent management, data governance, and compliance frameworks powered by platforms such as Salesforce and OneTrust. Prior to Versant Media, Corrina led technical marketing operations and CRM initiatives at NBCUniversal, including work supporting the Olympics, where her contributions to marketing technology helped power campaigns across three Olympic Games and contributed to two Emmy-winning efforts. She has also held leadership roles in Salesforce Marketing Cloud development and product management, where she drove significant revenue growth, operational efficiency, and customer engagement through data-driven personalization and automation.